Miss Paris Co., Ltd. (main office: Tokyo, Chuo-ku, Ginza; representative: Akemi Shimomura) will start advertising with Kylie Verzosa on January 1st (Sun), who's beauty shines as Miss International 2016, and has been chosen as Beauty Spa Miss Paris's new brand character. Our brand's concept is, "The globally recognized beauty salon, Miss Paris."

The brilliance and radiance of female beauty captivates the world. It is our mission to discover the possibilities of this global level of beauty. Our concept is simple, and involves our desire to "use the high standards and technology of Miss Paris to discover 'beauty,' so that each person can live confidently, positively and vibrantly."

Additionally, we have chosen Miss International 2016, Kylie Verzosa, as an excellent embodiment of Miss Paris's ideal "female beauty." We have illustrated the beauty of the female image straightforwardly, which not only includes the beauty of the body line and appearance created by our esthetic spa, but also inner beauty.

In 2007, we declared that we would make Japan into a "country of health and beauty," and in 2011, we opened five-star salons which were sophisticated in terms of techniques, philosophy, facilities, and cosmetics. As a five-star salon, we have always worked with each of our customers wholeheartedly and with care. We currently have not only 48 salons within the country, but 4 additional salons across Hong Kong, Shanghai, and Singapore. The salons of Miss Paris are greatly desired all over the world starting within Asia, because our hospitality, strong philosophy, and delicate techniques for the pursuit of beauty can be appreciated globally.

Miss Paris's vision is to be a company which fulfills the wishes of women all over the world "to become more beautiful."