On January 1st (Friday), Miss Paris Co., Ltd. (Headquarters: Ginza, Chuo-ku, Tokyo; President & CEO: Akemi Shimomura) appointed the five winners of the Miss International 2015 beauty pageant as Esthetic Miss Paris’s brand character, and started an advertising campaign.

The branding concept will be: “Miss Paris - Brilliance of World Quality. ”
Beauty that attracts people from all over the world, shining with a brilliance that is unique to women— to create beauty of such a brilliant world quality, that is our mission. By saying "feminine beauty, brilliant esthetics. ” we also want to express our feeling of wanting “each and every woman to have the beauty that can be achieved with Miss Paris’ quality and technology.”

For a beautiful and gorgeous visual finish, we appointed the five winners of the Miss International 2015 beauty pageant, who embody the “feminine beauty” Miss Paris aims for. We are not talking only about external beauty, but brilliant world quality beauty that shines from the inside and outside.

In 2007, our slogan was "Making Japan a beauty superpower.” In 2011, we faced each customer with our concept of “Esthetic Quality” as a Five Star Salon that has supreme quality in everything from techniques, theories, equipment, and the cosmetics it uses for its comfortable and sophisticated atmosphere. Apart from our 52 nationwide stores, we now have four Esthetic Miss Paris salons in Hong Kong, Shanghai, and Singapore. With our delicate techniques and solid theories that have been pursued for the purposes of creating beauty, as well as our hospitality, Miss Paris’ esthetics are not only needed in Asia, but all over the world.
As a company that fulfills the wish to "be beautiful" of women all around the world, we will continue to ensure the branding vision of Miss Paris.