Miss Paris Group (Headquarters: 5-10-2 Ginza, Chuo-ku, Tokyo; President & CEO: Akemi Shimomura; in the following referred to as “Miss Paris”) celebrated the opening of their second Diet Center by Dandy House in Ginza (5-5-14 Ginza, Chuo-ku, Tokyo, GINZA GATES 4F), which is a salon that specializes in men’s weight loss, on Friday, November 6th. The salon was opened in August 2015 as our first salon to combine Dandy House esthetics and gym training. It is a new category of salon that will change common thoughts about dieting. We are hoping to have seven salons by September 2016, which includes our existing stores in Shinjuku and Ginza.

◆ What is the “Diet Center by Dandy House” specializing in men’s weight loss?
“Diet Center by Dandy House” is a salon specializing in men’s weight loss born from our desire to help men “lose weight more easily” that combines esthetics and gym training. With 30 years of know-how, Dandy House has created a successful diet that doesn’t take much time, but is efficient, thus allowing you to burn fat with a minimum of effort.

<Diet Center by Dandy House Menu>
First, we help you build a slim body and lose weight with our “intelligence diet”※. Additionally, there's a new menu you can get only at Diet Center by Dandy House for which we’ve prepared courses to be selected depending upon your objectives.
There’s the "Weight Loss Course" (for those who want to lose even more weight),", the "Chest Toning Course (Pectoralis Major)", the "Six Pack Course", the "Inverted Triangle Body Course", and last but not least, the "Sharp Face Course".

* The Intelligence Diet was created using our own RON Theory*¹ that combines Dandy House's accumulated weight loss know-how with anaerobic exercise, aerobic exercise, and nutrition to achieve a method of dieting that is easy, allows you to eat, and takes little time.
*¹ RON theory - Replace Old cells with New ones (Metabolism) Theory

◆ Miss Paris Group Diet Center by DANDY HOUSE Brand Manager Nitta Ryuji:
"It is a program I recommend to those who have tried other diets without success or have experienced the yo-yo effect after losing weight. "

Hearing the stories of our customers, it seems that when people go out of their way to lose weight with excessive exercise and restrictive diets, they actually fail most of the time. They might succeed in losing weight at first, but in most cases they won’t be able to continue because they are busy and it is tough, and end up re-gaining their weight. In fact, even if you were to continue this method, the outcome wouldn’t be good.

With our “RON theory” you can eat as much as your body needs you to, and keep replacing your old cells with new ones. It will help you raise your metabolism and burn fat in a healthy manner.
"It’s a mystery to me how I could eat so much and still lose weight!"
"Is that little exercise really enough?"

By using the body's own mechanisms, you can reduce fat that easily. The point of this diet is to reduce fat rather than lose weight in order to get a toned body. During the program we will tell you all we know about dieting, including what to eat and how to exercise efficiently, so you won’t have to worry about the yo-yo effect.

This brand was born from our desire to help men “lose weight more easily”. If you have had little success with other diets, pay us a visit.

Diet Center by Dandy House Customer Feedback
・I experienced no yo-yo effect after finishing the diet, and because I had become so slim, I managed to keep my weight. Finishing the dieting program of the salon was the best choice I ever made. (Company employee, 46)

・The staff told me exactly what to eat and when to exercise, and when I expressed my concerns over my plateauing weight loss, they immediately proposed a solution. I did as I was told, and immediately started losing weight again. It was amazing. (Self-employed, 48)

・No matter what I did, I couldn’t lose any weight. I had been overweight my whole adult life, but when I finally started the program, I lost more and more weight until I was back to the weight I had back as a high school freshman. (Company employee, 40)

・Learning what I did helped me refresh my body and increase my efficiency at work when it wasn’t going well. There was clearly a different from when I used to work out on my own. Not only did my body change for the better, but also my lifestyle, which is why I’m happy I did it. (Company executive, 42)

[Diet Center by DANDY HOUSE facebook page URL]

https://www.facebook.com/dietcenter.by.dandyhouse
We have published stories of five “diet challengers” about their battle on our official Diet Center by DANDY HOUSE facebook page. Make sure to check it out!